Wild Birds Unlimited Takes First Place for Overall Performance at Annual STAR Awards

Franchise Update Media recently announced the winners of its annual STAR (Speaking To And Responding) Awards, which recognize excellence in lead generation, recruitment, and industry-wide best practices in franchising.

Wild Birds Unlimited won first place for Overall Performance, achieving this top performance based on best practices in the key categories outlined below:

• Best Online Sales Follow-Up
• Best Telephone Mystery Shopping
• Social Media Best Practices
• Website Best Practices

WBU excelled in each of these key categories which resulted in the overall performance win: 1st place in the Telephone Mystery Shop, 2nd place in the Franchise Development Website and 2nd place in the Online Sales Follow-up.

The annual awards are judged by mystery shoppers, who pose as ideal candidates, and contact franchises by telephone and through the company’s website. The mystery shoppers contacted more than 100 brands, with each franchise evaluated according to a list of standard criteria for each category.

The staff at the Franchise Support Center for WBU would like to congratulate our Franchise Development team members for their outstanding work to achieve this top-performance recognition. Thank you to; Paul Pickett-Chief Development Officer/Executive Vice President, Seth Holan- Director of Franchise Development, Audrey Kleine- Lead Qualifier/FD Marketing Specialist, and Stephanie McFarland- Administrative Assistant/Compliance Specialist.

Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 350 locations throughout the United States and Canada.

Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events. Listen to our podcast, Nature Centered, to learn more about feeding the birds and enjoying nature in your backyard. Episodes can be found here: www.wbu.com/podcast. Visit our website and shop online at www.wbu.com. To learn how to open your own Wild Birds Unlimited store, visit www.wbufranchise.com.

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